Meet Co-Founders Pip & Tom


We launched DayOne Wellness in October 2014 with one mission: To make sustainable wellbeing simpler so everyone can live their best life.

Our wellbeing (physical, mental and emotional) is the only thing we can all put to the top of our priority lists and it have a positive benefit on everything else underneath – but Western society has made it so incredibly complicated!

Together Tom and Pip have traveled to some of the poorest and most remote parts of the world. Ironically it was here that they were greeted by some of the healthiest and happiest individuals they’d ever come across!

On returning home they decided to combine their newly learnt knowledge with their passion for the health and fitness industry by simplifying wellbeing down to three rules;

1. Eat Real Food.   2. Move Outside Daily.   3. Support your Community.

Pip says: Our services are a holistic, no nonsense view to benefit the overall wellbeing of our clients, our foundational programmes have addressed; chronic diseases, weight gain, fatigue, mental health problems and generic illnesses because we help clients understand what’s fundamentally going wrong rather than worrying about the secondary symptoms.

Tom says: Our pro-active approach to nutrition, exercise and lifestyle is designed to not only help people live longer – it’s designed to help them live their best life for the longest. Who wouldn’t want to join that community!?!

The more people we coach, the more apparent it has become to us – that every-body is designed for optimal health, just sometimes our modern day lifestyles and environments make it impossible for the body to do what it does best – naturally heal itself.

“Optimal health isn’t just living in the absence of disease, it’s a complete state of mental, physical and emotional well-being that’s responsible for enhancing every area of your life”

We believe wellbeing is a continuos spectrum, on one end are lifestyle diseases and on the other end is your best life. Our programmes and courses aren’t magic bullets, they simply reduce the learning gap so people can get to the ‘best life’ end of the spectrum quicker.

All of our programmes address the following areas;

1. Mindset   2. Nutrition   3. Movement    4. Sleep    5. Stress Resilience   6. Community.

Meet the Team

Pip aka The Renegade


Pip qualified as a personal trainer in 2008 where she specialised in exercise referral, obesity and diabetes management. Unfortunately, after years of ‘filling holes’ she concluded the information she was initially taught wasn’t actually helping people achieve the sustainable results they craved.

Frustrated with flawed teachings Pip sold a successful women’s bootcamp company at the age of 22 to travel Asia with Tom. 18 Month later and with a lifetime of experiences the couple returned to the UK and Pip started working on a Public Health contract in the London borough of Camden. Her role was to work alongside a dietitian and psychologist to deliver adult and child obesity weight management programmes – it was here that the severity of the current UK health epidemic really hit home but unfortunately the provision was less than effective.

Renegade Pip realised she wouldn’t be able to create scale of the change she aspired to in her current role. In 2014 Pip’s frustration combined with the support from Tom led to the birth of DayOne Wellness.

Pip’s main role in the company is to drive their mission: Create health equality through simplifying wellbeing. She does this by delivering the Well for Work provision, speaking at events and supporting the growing team to maximise their potential.

Visit Pip’s Linkedin Page

Tom aka The Prankster


Tom’s passion for life is infectious. Aged 18 he left home for Australia, where he discovered the benefits of strength training combined with an outdoor way of life. After a year down under he chased his love for the outdoors to work at the 2010 Winter Olympics in Canada before returning home to pursue a career in the health and fitness industry.

Now, he has a wealth of industry experience from numerous countries and is passionate to teach busy people how to get the most out of their bodies while still enjoying their lives.

Tom’s a qualified personal trainer with a keen interest in functional fitness and outdoor expeditions. When Tom’s not working on the business development, branding and marketing, you’ll find him volunteering for Kent search and Rescue or thinking up extravagant pranks to play on the rest of the team.

Louise aka The Mummy


Louise, is a mum of three boys and is passionate about helping other busy mums prioritise their health without feeling guilty or letting other areas of their lives slip.

Louise says; “Just like millions of other mums I used to feel bad about having time away from my kids, but spending time on my myself means I’m able to be an even better mum because I have so much more energy to juggle the daily demands”

Louise specialises in our signature 1:1 coaching programme as well as running our 6 week fitness courses. You can’t help but feel motivated in her presence and her caring nature means you’ll always feel supported every step of the way!

Ailsa aka The Glue


Ailsa joined the team after working for three years in the NHS. The combination of shift work and mass produced cafeteria lunches had left Ailsa feeling sluggish and lethargic so she turned to her lifelong friend Pip for advice and hasn’t looked back.

Ailsa loved the DayOne Wellness ethos so much that now, Mum of one, Ailsa has joined the team so she can support others to feel as good as she does now.
You’ll find Ailsa at DayOne Wellness HQ or virtually tucked away in the Welsh countryside, organising events, supporting our clients progress and co-creating our weekly blogs.

Penny aka TBD

Penny is a Registered nurse, qualified midwife and registered health visitor. After working for over 20 years as a health visitor and setting up her own business as a specialist sleep and behaviour consultant she has now trained as a personal trainer to bring health and wellness to her ante natal and post natal clients.

Her journey into the fitness world developed as she was nearing her fifitieth birthday and wanted to be the fittest and healthiest she could be as she took on the next half century. This has helped her understand the importance and benefits of staying well and healthy throughout life

Penny has 2 children Ben aged 23 and ‘another’ Pip aged 20.


Ben is a former police detective and firearms officer who worked in Central London for 12 years. Unfortunately in 2015 Ben was diagnosed with Stage 4 bowel cancer at just 34 year old. Ben stayed pro-active throughout his treatment; consuming real food and exercising daily and thankfully, less than two years on Ben is enjoying vibrant health and wellbeing.

Ben qualified as a personal trainer earlier this year and is currently studying to gain his; exercise referral qualification, additional nutritional qualifications and D1 coaching skills qualification. 

Ben is as a brilliant addition to the D1 team, his personal experience with ill health has already provided inspiration for clients in similar poor health/ wellbeing situations.

Ben’s priority is to help as many people as possible prevent lifestyle diseases so they never have to experience what he went through.

Welcome Ben.

I can’t sing your praises highly enough. I’ve never stuck at anything for this long, it’s not just the changes I’ve made that’s surprised me, it’s how easy I found making the changes once I understood the impact they had on my body!

Ann, 2014 client

I can’t thank DayOne Wellness enough for what they have done and for also making it enjoyable and fun at the same time. I had wanted to change my lifestyle for a while since having to give up football but needed some inspiration and guidance which I was struggling to find. Fortunately, Pip did some workshops at our office and I knew straight away that I had found someone I could trust and who could inspire me to make the changes I needed. I have further goals to reach this year but with the support and advice from the DayOne Wellness Community I finally feel they are achievable.

Marc, 2015 client